The Evolution of Communication Through Technology: Blogging

The premise of blogging in its entirety is to provide a platform for discussion. The power of speech can be expressed through this avenue because the discussions are not limited, there are not rules or restrictions. People have the ability to speak their mind via blogging sites.

Understanding this market will create a serious competitive advantage for businesses who choose to partake in bloggin activities. Bloggin is beneficial to the marketing department of a business because:

• It allows the marketer to create a dialogue through which a relationship can developed with the current and potential consumers.
• In developoing such elements with the consumer marketers will be able to more efficiently target them with their advertising and promotional efforts. This will hopefully have a hand in revolutionizing the marketing industry, causing companies to become more innovative and straight forward.
• With this intimate and important customer knowledge businesses will be able to build a stronger brand in affliating with their market more effectively.

I have always been a firm believer in the fact that effective communication is the key to success in any type of relationship; be it intimate, friendship, professional, team, etc. For individuals to be successful they must work together to do so communication needs to be in place. Blogging creates a unique way for businessess to directly communicate with their customers at an at will basis, with out intruding on their private lives. The element of choice is present which creates a dynamic area for individuals freedom of speech.